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I cannot say it enough times: Fully half of a freelancer?s work is finding work. At least before one has enough work to be self-sufficient or, at least, satisfied with the activity level. If you?re me, the next question would be, So when are you satisfied enough that you stop looking for work, stop marketing [...]
For all the distaste I occasionally express regarding traditional publishers, self-publishing authors, and book production outfits that offer nickel-and-dime rates for book design and layout, I have never explained suitably how to maximize the benefits of paying professional rates for book design and production services. And I would like to think I can explain how [...]
Once I decided on the look of the text block, I worked out the proportions. As I said last time, I started with Mr. Bringhurst?s ?truncated pentagon page.? But I needed to play some with his calculations to get the two-column textblock just the way I wanted. The columns needed to be wide enough to [...]
A coffee table book is either a large, often lavishly illustrated or photographed, hardcover book one leaves around for guests to ?ooh? and ?ah? over?think of Ansel Adams?or an oddly successful Cosmo Kramer scheme.
Then, too, as in my case, it can be a manuscript slated to become a coffee table book that provides the opportunity [...]
Forbes started a bit of a dustup a couple of months ago when they ran an article discussing the new marketing paradigm for graphic design. The article focused on one of the ?meat rack? boards on which a kind of socialism?the kind that serves ?haves??is condoned.
There are a few kinds of this socialism that serves [...]
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