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Search Marketing blog form Epiphany Solutions, Northern England's leading search marketing agency. Topics covered include search engine optimisation, pay per click advertising, blog marketing, social media and online crisis management.
Eye-tracking studies are great for understanding how the public view webpages, but it can often be hard to translate the results of these studies into real web design implementations. Recently I have been reading over studies such as Eyetrack 3, which was a study performed in 2003 by Steve Outing and Laura Ruel, as they [...]
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We have recently taken on a client whose previous web development company set-up an analytics account and, upon gaining access, we quickly became aware that it was under the dreaded ?all sites? account. Put simply, this means we cannot gain admin access which has a knock on effect on several key areas:
The ability to link [...]
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Cadbury has long been known for its chocolate - from their traditional Dairy Milk to the crumbliest Flake, the Creme Egg and now its mischievous mutated form, the Creme Egg Twisted. As of late, Cadbury have turned their attentions to promoting the Twisted Bars through two competitions. One being available to the public and another [...]
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Last night Twitter updated their ?Following? and ?Followers? pages with two different views and improved usability with a nice little drop down feature to speed up replying to / following / blocking friends and peers. For those currently using Twitter, you?ll remember the page as a pretty basic list of people following you or [...]
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It might seem like a strange question to ask, but a surprisingly large number of UK retailers don?t offer their customers the ability to buy their products online, or at least not a fully fledged service. H&M, Primark & Gap currently don?t offer their product range online for purchase in the UK at all. [...]
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