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Brand strategy and public relations advice from the brand consultants at Wheatley & Timmons. Offers business executives tips on identifying and reaching target consumers through editorial media, social media, events and other marketing tools.
Ok, how long till the other guy comes up with a Fizzybig?
By Robert Wheatley
It is an essentially American thing to be pre-occupied with improvement. It is culturally systemic with us to make things better, to constantly upgrade our technologies and processes. This is good. And fundamentally it is the driver that drives business growth, no [...]
Everything you used to believe about crisis strategy is evolving?
By Robert Wheatley
Yesterday I had the extraordinary opportunity to speak at the annual conference of the Pulp and Paper Manufacturers Association in Milwaukee. My deepest thanks to Dick Kendall for inviting me. This organization represents leading companies that make paper products and the components that go [...]
Stunning how perspective and message adjustment can fuel success.
By Robert Wheatley
A post earlier today from Michele Miller?s wonderful Wonder Branding blog caught my attention. She shares a video that tells a beautiful and poignant story of a blind man quietly begging for change from disinterested passersby.
A compassionate young businessman stops, adjusts the wording of [...]
Within the marcom team, who gets the nod?
By Robert Wheatley
In the last year there has been unprecedented attention on the rapid growth of social media sites and the astounding audiences they are rapidly aggregating. If there are over 23 million users on Twitter and Facebook has a larger following than the population of Japan, you [...]
Pampers Pulls at Heartstrings?
By Robert Wheatley
For years (wow, has it been that long?) this blog has extolled and showcased the virtues of finding and mining the brands? higher purpose. A sweet spot that serves as the umbilical chord between a brand and hyper-relevant concerns, issues and passions in the consumer?s life.
And why does this matter? [...]
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