Search Marketing blog form Epiphany Solutions, Northern England's leading search marketing agency. Topics covered include search engine optimisation, pay per click advertising, blog marketing, social media and online crisis management.
Good old Microsoft, always the bridesmaid never the bride in the field of innovation have taken to extraordinary measures to pull some business from online advertising giant, Google. With the recent bid to take over Yahoo resulting in failure, the usual tactic of embrace, extend and extinguish which Microsoft has enjoyed much success with in [...]
One technical issue that we identify at the start of most SEO projects is Canonicalisation (Canonicalization for the USA). For those who don?t already know, Canonicalisation is basically having your site rendering as http://www.mypoorlysite.com and http://mypoorlysite.com.
Ideally a site should only render under a single domain to avoid any problems with duplicate content. Although Google claims [...]
I have just read a blog post on Sphinn about social media and how it can be a cheap and easy addition to any marketing strategy. As I am fairly new to social media and SMO (social media optimisation) I regularly read Sphinn to keep up with the latest discussions and am starting to [...]
Working in collaboration with University professors Google have come up with “The Google Online Marketing Challenge”, an opportunity for students to get real practical experience of Online Marketing, specifically Google Adwords campaigns.
The deal is pretty simple, each student team will get $200 to spend on a Adwords campaign for a local business of their choosing. [...]
As part of Google?s continual improvements to their online marketing suite they have recently added another new feature to analytics.
Google analytics is something that I, and I?m sure most online marketers, use on regular basis. It is a great way to identify patterns and trends in your traffic and conversions. The only drawback [...]
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